{"id":464,"date":"2023-07-31T02:51:54","date_gmt":"2023-07-30T23:51:54","guid":{"rendered":"https:\/\/changec.org\/?post_type=portfolio&#038;p=464"},"modified":"2023-09-11T14:36:21","modified_gmt":"2023-09-11T11:36:21","slug":"rozrobka-reklamnoyi-imidzhevoyi-kampaniyi-derzhavnoyi-sluzhby-ukrayiny-z-pytan-praczi","status":"publish","type":"portfolio","link":"https:\/\/changec.org\/en\/portfolio\/rozrobka-reklamnoyi-imidzhevoyi-kampaniyi-derzhavnoyi-sluzhby-ukrayiny-z-pytan-praczi\/","title":{"rendered":"Development of an advertising image campaign of the State Labor Service of Ukraine"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-466\" src=\"https:\/\/changec.org\/wp-content\/uploads\/2023\/07\/ilo_sls-campaign-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1573\" srcset=\"https:\/\/changec.org\/wp-content\/uploads\/2023\/07\/ilo_sls-campaign-1-scaled.jpg 2560w, https:\/\/changec.org\/wp-content\/uploads\/2023\/07\/ilo_sls-campaign-1-300x184.jpg 300w, https:\/\/changec.org\/wp-content\/uploads\/2023\/07\/ilo_sls-campaign-1-1024x629.jpg 1024w, https:\/\/changec.org\/wp-content\/uploads\/2023\/07\/ilo_sls-campaign-1-768x472.jpg 768w, https:\/\/changec.org\/wp-content\/uploads\/2023\/07\/ilo_sls-campaign-1-1536x944.jpg 1536w, https:\/\/changec.org\/wp-content\/uploads\/2023\/07\/ilo_sls-campaign-1-2048x1259.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><strong>Task:<\/strong><\/p>\n<ul>\n<li>Develop a turnkey advertising image campaign of the State Labor Service within the framework of a new communication strategy.<\/li>\n<\/ul>\n<p><strong>Results:<\/strong><\/p>\n<ul>\n<li>A creative campaign concept was developed.<\/li>\n<li>Casting was conducted and 12 employees, employers and students were selected to participate in the campaign.<\/li>\n<li>Photographing was conducted.<\/li>\n<li>Developed 12 layout designs with heroes for distribution (billboards, citylights, posters, posts for social networks).<\/li>\n<li>The media plan of the campaign for 1 year was developed.<\/li>\n<li>The campaign will be implemented in accordance with the long-term plan for the implementation of the communication strategy of the Service.<\/li>\n<\/ul>\n<p><strong>Partners and beneficiares:<\/strong><\/p>\n<p>The project was implemented by Change Communications experts. The project is financed by the EU and implemented by the International Labor Organization.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-532 \" src=\"https:\/\/changec.org\/wp-content\/uploads\/2023\/08\/mft_30.jpg\" alt=\"\" width=\"157\" height=\"44\" srcset=\"https:\/\/changec.org\/wp-content\/uploads\/2023\/08\/mft_30.jpg 744w, https:\/\/changec.org\/wp-content\/uploads\/2023\/08\/mft_30-300x84.jpg 300w\" sizes=\"auto, (max-width: 157px) 100vw, 157px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-551 \" src=\"https:\/\/changec.org\/wp-content\/uploads\/2023\/07\/ilo_22-1.jpg\" alt=\"\" width=\"120\" height=\"41\" srcset=\"https:\/\/changec.org\/wp-content\/uploads\/2023\/07\/ilo_22-1.jpg 604w, https:\/\/changec.org\/wp-content\/uploads\/2023\/07\/ilo_22-1-300x102.jpg 300w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-539 \" src=\"https:\/\/changec.org\/wp-content\/uploads\/2023\/08\/sls_31.jpg\" alt=\"\" width=\"118\" height=\"49\" srcset=\"https:\/\/changec.org\/wp-content\/uploads\/2023\/08\/sls_31.jpg 490w, https:\/\/changec.org\/wp-content\/uploads\/2023\/08\/sls_31-300x124.jpg 300w\" sizes=\"auto, (max-width: 118px) 100vw, 118px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Task: Develop a turnkey advertising image campaign of the State Labor Service within the framework of a new communication strategy. Results: A creative campaign concept was developed. Casting was conducted and 12 employees, employers and students were selected to participate in the campaign. Photographing was conducted. Developed 12 layout designs with heroes for distribution (billboards, [&hellip;]<\/p>\n","protected":false},"featured_media":466,"parent":0,"menu_order":0,"template":"","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_cat":[23],"period":[18],"class_list":["post-464","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_cat-komunikaczijni-kampaniyi","period-18"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Development of an advertising image campaign of the State Labor Service of Ukraine - Change Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/changec.org\/en\/portfolio\/rozrobka-reklamnoyi-imidzhevoyi-kampaniyi-derzhavnoyi-sluzhby-ukrayiny-z-pytan-praczi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Development of an advertising image campaign of the State Labor Service of Ukraine - Change Communications\" \/>\n<meta property=\"og:description\" content=\"Task: Develop a turnkey advertising image campaign of the State Labor Service within the framework of a new communication strategy. 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