Period: 2023-2025 Project category: Communication campaigns Development of identity

Opening and Communication Support for Four Dog-Assisted Therapy Centers

Tasks: 

  • To help Ukrainians recover from the mental trauma of war/
  • To raise awareness among Ukrainians of what dog-assisted therapy is about and how specially trained therapy dogs can help people recover.
  • To create awareness of the Royal Canin Foundation’s activities in Ukraine.

Solutions:

  • Opening four Dog-Assisted Therapy Centers in different regions of Ukraine.
  • Launching a single website for all the centers and launching a digital campaign to promote the centers and highlight the role of the Royal Canin Foundation in the project.

Interim results as of October 2024:

  • Two of the four Dog-Assisted Therapy Centers have opened: in Kyiv and Rivne.
  • Two more centers are getting ready to open: in Myrhorod and Chernivtsi.
  • 2 398 Ukrainians have received psychological and emotional support, including 770 children and 492 servicemen.
  • 2 414 sessions of dog-assisted therapy have been conducted, including 572 group sessions and 1 842 individual sessions.
  • 388 901 residents of Rivne region (61% of the target audience) and 1 329 771 residents of Kyiv region (34% of the target audience) have been reached by the communication campaign about the centers’ activities.

Partners and beneficiaries:

The project was implemented with the support of Royal Canin Foundation.

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NY 2024