Period: 2022 Project category: Communication campaigns

Development of an advertising image campaign of the State Labor Service of Ukraine


  • Develop a turnkey advertising image campaign of the State Labor Service within the framework of a new communication strategy.


  • A creative campaign concept was developed.
  • Casting was conducted and 12 employees, employers and students were selected to participate in the campaign.
  • Photographing was conducted.
  • Developed 12 layout designs with heroes for distribution (billboards, citylights, posters, posts for social networks).
  • The media plan of the campaign for 1 year was developed.
  • The campaign will be implemented in accordance with the long-term plan for the implementation of the communication strategy of the Service.

Partners and beneficiares:

The project was implemented by Change Communications experts. The project is financed by the EU and implemented by the International Labor Organization.

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