Task:
- Develop a turnkey advertising image campaign of the State Labor Service within the framework of a new communication strategy.
Results:
- A creative campaign concept was developed.
- Casting was conducted and 12 employees, employers and students were selected to participate in the campaign.
- Photographing was conducted.
- Developed 12 layout designs with heroes for distribution (billboards, citylights, posters, posts for social networks).
- The media plan of the campaign for 1 year was developed.
- The campaign will be implemented in accordance with the long-term plan for the implementation of the communication strategy of the Service.
Partners and beneficiares:
The project was implemented by Change Communications experts. The project is financed by the EU and implemented by the International Labor Organization.
