Task: Develop a turnkey advertising image campaign of the State Labor Service within the framework of a new communication strategy. Results: A creative campaign concept was developed. Casting was conducted and 12 employees, employers and students were selected to participate in the campaign. Photographing was conducted. Developed 12 layout designs with heroes for distribution (billboards, […]
Докладніше2022
Communication campaign “War Communication for Belarusians!”
Period: 2022
Tasks: To provide Belarusians with truthful information about what awaits their military in the event of an invasion of Ukraine. To provide specific advice on how to avoid mobilization and how to surrender in case of forced crossing of the Ukrainian border as part of the Belarusian army. Mothers, sisters and wives of soldiers were […]
ДокладнішеCommunication campaign on physical safety and psychological support of children during war
Period: 2022
Task: To raise parents’ awareness about physical safety and about reducing the consequences of psychological injury to children during war. Solutions: Development of professional advice with the help of psychologist Svitlana Roiz and the team of experts of the Educational Ombudsman of Ukraine and placement on the resources of the Educational Ombudsman. Promo campaign on […]
ДокладнішеUkrainian Vibes – Ukrainian-German discussions on European future
Period: 2021 2022 2023
Ukrainian Vibes is a project that gives young Europeans the opportunity to participate in discussions on topics that are important for modern European society and creates awareness of Ukrainian history and culture in Europe. Change Communications participates in the project for the third time: in 2021, in 2022 and in 2023. Tasks: To organize a […]
ДокладнішеDevelopment of a communication strategy for the State Labor Service
Period: 2022
Task: To develop a communication strategy and a plan for its implementation for 3 years for the State Labor Service. Solution: A situational analysis of the State Labor Service’s communication activities was conducted. The current communication activity of State Labor and its perception by key stakeholders was analyzed. The mission and positioning of the organization […]
Докладніше